West Midlands Businesses to Benefit from £24 Million Green Initiatives
By Anushka Malhotra
1 minute 31 seconds
Investment

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Quick Read: West Midlands businesses are set to receive a major boost with a new £24 million initiative aimed at enhancing energy efficiency. Mayor Andy Street and Minister Lord Callanan have unveiled the Government-backed Business Energy Advice Service (BEAS) pilot scheme, designed to assist businesses in the region to reduce their gas and electricity consumption. The large advanced manufacturing sector in the West Midlands makes it particularly energy-exposed, and the initiative offers free energy audits along with match funding of up to £100,000 for recommended energy-saving measures. Over 500 local businesses, including Alucast, have already joined the initiative, focusing on reducing energy consumption and supporting the region's transition to a net-zero future.
In a significant move towards fostering sustainability and supporting the transition to a greener economy, West Midlands Mayor Andy Street and Lord Callanan, the Minister for Energy Efficiency and Green Finance, have announced a new £24 million Government-funded initiative. The Business Energy Advice Service (BEAS) pilot scheme aims to assist thousands of businesses across the region in reducing their gas and electricity consumption.
The West Midlands, known for its thriving advanced manufacturing sector, has a higher concentration of energy-exposed businesses than any other part of the UK. To address this, the West Midlands Combined Authority is collaborating with local small and medium-sized enterprises (SMEs) to identify and fund innovative approaches that promote energy efficiency and contribute to the region's goal of achieving net-zero emissions.
As part of the BEAS pilot scheme, businesses can access a complimentary energy audit and apply for up to £100,000 in match funding to implement recommended measures. These measures may include investments in new machinery and equipment, enhancements to manufacturing processes, or the adoption of energy-efficient solutions such as LED lighting and insulation.
The official launch of the initiative took place at Alucast, an automotive component manufacturer based in Wednesbury. Alucast, one of the 500 local businesses already enrolled in the program, employs 126 people at its foundry. With 30 furnaces in operation, the company consumes 2.5 million kWh of electricity and 7.5 million kWh of gas annually, incurring a cost of £1 million.
Alucast Chairman, Tony Sartorius, emphasized the significance of the initiative, stating,
"The casting industry supports many other sectors in the economy. This is why it is described as a foundation industry and is so important in most modern economies. Our goal is to reduce energy consumption through micro-management by installing sub-metering, investing in more efficient furnaces, and educating our workforce on our energy savings and net-zero goals."
The BEAS pilot scheme is poised to make a substantial impact on the region's businesses by not only helping them reduce operational costs but also contributing to the broader environmental objectives. Interested businesses are encouraged to take advantage of the free energy audit and explore the funding opportunities available to support their journey towards sustainability.
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School of Coding Secures Investment to Launch UK’s First AI Learning Lab in Birmingham

A fast-growing West Midlands digital training firm has secured a six-figure investment to launch what it claims will be the UK’s first AI Learning Lab, supporting regional upskilling and job creation.
The School of Coding, founded in Wolverhampton, has received backing from the Midlands Engine Investment Fund II (MEIF II), via fund manager Frontier Development Capital (FDC). The funding will be used to fit out its new central Birmingham tech hub, expected to create 50 new jobs within the next year.
Founded in 2017, the company delivers digital skills education to both young people and professionals, offering courses in cybersecurity, software development, AI, health tech, and digital entrepreneurship. It also runs nationwide coding classes for children and works with schools, councils, and education providers.
The new lab will act as a centre for innovation and learning, equipping individuals and businesses with practical skills to adopt AI technologies responsibly and effectively.
Photo Credit: School of Coding
Manny Athwal, founder and CEO of School of Coding, said:
“AI is here to stay, and we want to help people use it ethically and productively. This new hub in Birmingham will democratise access to digital education and support both personal and business growth in the tech economy. We see this as the first of many tech hubs across the UK.”
The company now operates in 17 countries, with offices in Telford, Dublin, and India, employing nearly 300 people worldwide, including 95 in the UK.
This latest investment builds on a previous round from MEIF in 2023, reinforcing the British Business Bank’s commitment to supporting scale-up businesses in tech and innovation.
David Tindall, Senior Investment Manager at the British Business Bank, said:
“We’re proud to support a business that's actively addressing the digital skills gap and championing innovation. This second round of funding demonstrates MEIF II’s mission to back high-growth firms driving change.”
Ryan Cartwright, of Frontier Development Capital, added:
“Manny and his team are creating real impact through digital education. We’re excited to support the UK’s first AI Learning Lab – a step that will help more regional businesses benefit from emerging technologies.”
By Anushka Malhotra
23 Apr