Plug and Play partners with JLR and TechWM to offer innovators the chance to win investment with Global Innovation Challenge
By JLR x Plug and Play x TechWM
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Quick Read: Plug and Play, JLR, and TechWM have launched the JLR Global Innovation Challenge, inviting innovators worldwide to propose sustainable automotive solutions with a chance to win up to £50,000 and collaborate with industry experts.
Plug and Play in collaboration with JLR and TechWM, has announced the launch of the JLR Global Innovation Challenge, an initiative aimed at driving and supporting sustainable solutions within the automotive industry.
This challenge invites startups, scaleups, SMEs, academia, and other innovators worldwide to propose groundbreaking ideas that align with JLR's sustainability-rich vision of modern luxury by design.
Successful winners will gain opportunities for strategic funding, collaboration with JLR experts, and significant industry exposure. The finalists will receive prizes of £50,000 for the winner and two prizes of £20,000 for the second and third runner-ups.
The challenge, which seeks innovations that demonstrate environmental and societal impact, technological feasibility, and scalability, calls for applications building under the following themes: Circular Economy, Decarbonisation and Net Zero, Sustainable Mobility, and ESG.
Photo: Kieran Borrett, Andrea Debbane, Yiannis Maos MB
“Technology and business model innovation, enabled through collaboration is the only way we can create a sustainable world for generations to come. This challenge is an important example of a globally recognized brand, opening up and committing to collaboration with innovation partners. We are proud to be working with JLR and TechWM.”
Andrea Debbane, Director of Sustainability at JLR:
“This innovation challenge means more than just groundbreaking solutions – it signifies a profound step towards a future where sustainability is at the forefront of our industry. We invite you to join us, and together we can pioneer sustainable solutions that shape a brighter and greener tomorrow for generations to come.”
Yiannis Maos MBE, CEO of TechWM:
“This partnership is a great example of how the West Midlands continues to invest in world-class innovation and entrepreneurship. To have a heritage brand like JLR coming together with Plug and Play and TechWM is a testament to the ambition that we share to lead on the world stage. The region’s rich history has an important part to play in its future, and this collaboration will see inventive solutions brought forward that have the opportunity to change the automotive industry’s approach to sustainability. I’m delighted that TechWM can play its part in support such visionary entrepreneurs.”
JLR Innovation Challenge Applications Now Open
Key Dates:
• June 4, 2024: Applications Open
• July 31, 2024: Applications Close
• October 24, 2024: Pitch Day Event at Birmingham Tech Week
For more information and to apply, visit JLR Innovation Challenge.
About JLR:
JLR’s Reimagine strategy aims to deliver a sustainability-rich vision of modern luxury by design.
We are transforming our business, targeting carbon net zero across our supply chain, products, and operations by 2039. We have set a roadmap to reduce emissions across our own operations and value chains by 2030 through approved, science-based targets. Electrification is central to this strategy and before the end of the decade our Range Rover, Discovery, Defender collections will each have a pure electric model, while Jaguar will be entirely electric.
At heart we are a British company, with two design and engineering sites, three vehicle manufacturing facilities, an engine manufacturing centre, and a battery assembly centre in the UK. We also have vehicle plants in China, Brazil, India, Austria, and Slovakia, as well as seven technology hubs across the globe.
Jaguar Land Rover is a wholly owned subsidiary of Tata Motors Limited, part of Tata Sons.
About Plug and Play:
Plug and Play is the leading innovation platform, connecting startups, corporations, venture capital firms, universities, and government agencies. Headquartered in Silicon Valley, we're present in 60+ locations across five continents. We offer corporate innovation programs and help our corporate partners in every stage of their innovation journey, from education to execution. We also organize startup acceleration programs and have built an in-house VC to drive innovation across multiple industries where we've invested in hundreds of successful companies including Dropbox, Guardant Health, Honey, Lending Club, N26, PayPal, and Rappi. For more information, visit https://www.plugandplaytechcenter.com/.
About TechWM:
TechWM is the recognised digital economy agency for the West Midlands, advising on regional tech policy, making recommendations and creating partnerships between the public, private and academic sectors. TechWM connects, aims to raise the profile of the West Midlands tech sector and help local businesses go global. Through a number of carefully crafted scale-up initiatives, cross-network collaboration, and original content, Tech West Midlands helps tech and digital businesses successfully scale by providing them with valuable knowledge, insight, and support.
Since its inception in 2019, the organisation has helped businesses raise over £100 million and inspired thousands of people to get into the tech sector. It has also become known for its most popular showcase event, Birmingham Tech Week, the UK’s largest regional tech event.
To find out more, visit www.techwm.com.
Contact:
JLR Global Innovation Challenge Team
Email: p.stavrovski@pnptc.com
Website:
JLR Innovation Challenge
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IBM joins Birmingham Tech Week as Headline Sponsor

Now in its sixth year, Birmingham Tech Week, led by TechWM, will take place from 21-25 October, featuring an exciting line-up of speakers, panel discussions, and networking opportunities – providing local companies a fantastic opportunity to discover how they can benefit from new technologies. 
The event will bring together over 8,000 professionals, entrepreneurs, international delegates and tech enthusiasts, showcasing the very latest advancements in AI, fintech, cybersecurity, and digital skills. With contributions from industry giants IBM and Goldman Sachs, this year’s event promises to be the most impactful yet.
IBM is at the forefront of innovation in cloud computing, AI, and quantum computing, and provides advice to organisations across all sectors on digital transformation. Its patronage is sure to bring unique insights on how businesses and organisations of all sizes can leverage new technology to drive productivity, sustainability, and growth. 
Goldman Sachs joins as the headline sponsor of the TechMids Engineering and Developer Conference on the 25 October, providing critical insights into the role fintech is playing in shaping the future of financial services, and how the West Midlands’ tech ecosystem can tap into these trends to bolster economic growth.
With the West Midlands tech ecosystem valued at £15 billion and the region home to growing tech talent, the support of leading businesses like IBM, Goldman Sachs and IN4 group, bolsters the region’s position as one of the UK’s largest tech hubs. IN4 group’s patronage in particular shines a light on the skills gap observed within the West Midlands, and how leading tech companies can make a difference by investing into the region. 
Dr. Nicola Hodson
Dr Nicola Hodson, Chief Executive of IBM in the UK & Ireland, commented on the company’s motivation for joining Birmingham Tech Week this year:
“The Birmingham region is synonymous with innovation and enterprise, and helped to power the Industrial Revolution. That heritage shines through today in the region’s dynamic economy and flourishing tech industry. IBM has been present in the West Midlands for decades and we are excited to be part of the region’s bright future, helping local organisations adopt AI and other powerful technologies that will drive growth and create new jobs.”
Yiannis Maos, CEO of TechWM, shares what these patronages mean for Birmingham Tech Week, commenting: 
Having IBM and Goldman Sachs as patrons for Tech WM and supporting Birmingham Tech Week 2024 marks a significant milestone for both the event and the region. Their global leadership in technology and finance speaks volumes about Birmingham’s rising status as a key tech hub. With their support, we aim to inspire local businesses, entrepreneurs, and professionals to leverage the latest innovations in AI, fintech, and digital transformation, driving growth and opportunity across the West Midlands.
2024’s Tech Week is about more than showcasing cutting-edge technology—it’s about building a collaborative ecosystem that empowers the next generation of innovators. With IBM, Goldman Sachs, and other national tech businesses, we’re working to position Birmingham as a global tech superpower by 2030!
This year, Birmingham Tech Week is going to build on the West Midland Tech Ecosystem's narrative of Making Tech Succeed, In The Most Human Of Places, which was officially released during the West Midlands Tech Review in May. We have a fantastic lineup of speakers and events planned, offering a truly enriching experience for all attendees.”
Birmingham Tech Week is now open to register attendance. To find out more, visit
www.birminghamtechweek.com
By Molly Mathews
14 Oct