Allsee Technologies Proposes Job-Boosting HQ for Birmingham's Tech Hub

By Anushka Malhotra

2 minutes

Investment

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Quick Read: Digital advertising firm Allsee Technologies is set to bolster Birmingham's job market with plans to construct a cutting-edge headquarters, creating 150 new roles. The company, currently headquartered in Bartley Green, envisions an 80,000 sq ft facility on Longbridge Business Park, featuring offices and a digital tech center. Specializing in commercial LCD and LED display screens, Allsee Technologies aims to invest £20 million in developing high-value digital display technologies at the new base.

Digital advertising powerhouse Allsee Technologies is gearing up for a significant expansion that could reshape Birmingham's technology landscape. The company, currently based in Bartley Green, has submitted plans for a state-of-the-art 80,000 sq ft headquarters at Longbridge Business Park. The proposed facility, set to house offices and a cutting-edge digital tech center, is expected to bring about 150 new job opportunities to the region.

Founded in 2007, Allsee Technologies is a global player in developing both hardware and software for commercial LCD and LED outdoor and indoor display screens. Its extensive reach includes offices in Belgium, China, India, and Uganda. The proposed £20 million investment underscores the company's commitment to nurturing talent and fostering innovation in Birmingham.

The envisioned headquarters is not just about bricks and mortar; it's a strategic move to position Allsee Technologies at the heart of Birmingham's growing reputation as a hub for science, technology, precision engineering, and research and development (R&D). The city, with its rich history in technology and manufacturing, is an ideal backdrop for the company's expansion plans.

Photo: Allsee Technologies' new HQ in Longbridge- CGI, Photo Credit: Allsee Technologies

Allsee Technologies recently secured 2.3 acres of land from St Modwen, a key player in the regeneration of the former MG Rover plant in Longbridge. The development aligns with St Modwen's broader vision for the area, creating a vibrant mix of commercial, educational, and residential properties.

Birmingham's Longbridge Business Park, already home to major entities such as Sainsbury's, Marks & Spencer, and educational institutions like South & City College, is steadily becoming a focal point for economic growth and innovation.

The proposed site, situated on the former MG Rover West Works factory site, is a testament to the ongoing transformation of Longbridge into a dynamic town center. The ambitious plans include high-value digital display technology development, solidifying Allsee Technologies' position as an industry leader.

Pending planning consent, construction is slated to kick off in the summer, with completion anticipated by the end of the following year. The move is not only a testament to Allsee Technologies' ambitious growth strategy but also a significant milestone in Birmingham's journey toward becoming a global technology and innovation hub.

In a statement, Baoli Zhao, Managing Director of Allsee Technologies, expressed pride and excitement about contributing to Longbridge Business Park's growth story. The company's commitment to fostering growth, collaboration, and job creation reflects its dedication to the local and regional economies.

Rob Flavell, Senior Director at St Modwen, highlighted the positive impact of attracting global companies like Allsee Technologies to Longbridge. The digital technology manufacturing facility is expected to inject specialist expertise into the area, further enhancing the economic and employment landscape.

The proposed headquarters is not just a building; it represents a commitment to the future—a future where Birmingham stands tall as a hub for digital innovation and technological advancements.

Read more here.

What's new

School of Coding Secures Investment to Launch UK’s First AI Learning Lab in Birmingham

A fast-growing West Midlands digital training firm has secured a six-figure investment to launch what it claims will be the UK’s first AI Learning Lab, supporting regional upskilling and job creation.

The School of Coding, founded in Wolverhampton, has received backing from the Midlands Engine Investment Fund II (MEIF II), via fund manager Frontier Development Capital (FDC). The funding will be used to fit out its new central Birmingham tech hub, expected to create 50 new jobs within the next year.

Founded in 2017, the company delivers digital skills education to both young people and professionals, offering courses in cybersecurity, software development, AI, health tech, and digital entrepreneurship. It also runs nationwide coding classes for children and works with schools, councils, and education providers.

The new lab will act as a centre for innovation and learning, equipping individuals and businesses with practical skills to adopt AI technologies responsibly and effectively.

Photo Credit: School of Coding

Manny Athwal, founder and CEO of School of Coding, said:

“AI is here to stay, and we want to help people use it ethically and productively. This new hub in Birmingham will democratise access to digital education and support both personal and business growth in the tech economy. We see this as the first of many tech hubs across the UK.”

The company now operates in 17 countries, with offices in Telford, Dublin, and India, employing nearly 300 people worldwide, including 95 in the UK.

This latest investment builds on a previous round from MEIF in 2023, reinforcing the British Business Bank’s commitment to supporting scale-up businesses in tech and innovation.

David Tindall, Senior Investment Manager at the British Business Bank, said:

“We’re proud to support a business that's actively addressing the digital skills gap and championing innovation. This second round of funding demonstrates MEIF II’s mission to back high-growth firms driving change.”

Ryan Cartwright, of Frontier Development Capital, added:

“Manny and his team are creating real impact through digital education. We’re excited to support the UK’s first AI Learning Lab – a step that will help more regional businesses benefit from emerging technologies.”

By Anushka Malhotra

23 Apr

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